Industry States

SPI 2018: What can you and your company do to collectively build support for solar?

Hear from business moguls and political communication strategists on how to implement tactics that will help your business grow support for solar. In this session from Solar Power International 2018, you will gain insights on how to carry data-supported persuasive messages consistently and cohesively to strategic audiences to make solar a more dominant player in the U.S. energy landscape. Abigail Ross Hopper President and Chief Executive Officer Solar Energy Industries Association (SEIA) Omar Johnson Marketing and Branding Expert, Entrepreneur, Former CMO at Beats by Dre, and Former VP Marketing at Apple Matt Lewis Senior Columnist Daily Beast Jen Psaki Former White House Communications Director, CNN Contributor