Hawaii

Hōkūle‘a – The Mālama Honua Worldwide Voyage

Mālama Honua:

(Opening: Broken away from the islands)

Mālama Honua is the journey that asks us to define our path forward, challenges us to care for our communities so that they prosper and helps us share the (spirit) of Hawai‘i with others.
As HTA charts the course for tourism over the next five years, our new strategic plan offers the opportunity to reflect on past accomplishments, weigh present realities, and plan for the possibilities of tomorrow.

To learn more about the HTA Five-Year Strategic Plan, please visit www.hawaiitourismauthority.org.

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