WisconsinGemütlichkeit: The Spirit of Wisconsin | Travel Wisconsin | :30 March 12, 2018September 30, 2018Brian It’s called Gemutlichkeit. It can be tricky to say (guh-MYOOT-lik-KYT), but it’s easy to feel. Friendship, warmth and good cheer. That’s Gemutlichkeit and that’s Wisconsin. Take a trip to Wisconsin and experience it for yourself: Spread the Love for This Socially Conscious American Business!